Wednesday, October 29, 2008

McCain gets a good campaign line

I think that Barack Obama will win next Tuesday. But, if he doesn't it will be, in no small part, due to the campaign argument that John McCain trotted out last week.

McCain is arguing that Americans should vote for him to prevent the Democratic party from getting their hands on the Congress and the White House.

I suspect that, had John McCain started with this argument a month ago, I might be predicting the likelihood of a McCain victory right now. I don't know if the 40 watt bulbs that have run the McCain campaign hit on this themselves or if they had help, but it is a fiendishly clever argument. I just hope it is too late.

The argument accomplishes one big obvious thing, and a few not so obvious things. Obviously, it appeals to a lot of independents who are afraid of Democrats "gone wild" in Washington and lukewarm about Obama -- even if they are cold to McCain and Palin. We are a center-right country and a lot of "Reagan Democrats" might be willing to shift towards McCain if they were sufficiently concerned about a left-ish version of the the first term and a half of George W. Bush; which brings us to one of the less obvious benefits of the argument.

The Democrats can't answer it.

Any response Democrats make to the argument reinforces its merit. What can they say; look how well it turned out when the Republicans had both houses and the White house? That just reinforces McCain's point; which leads me to my last point.

It allows McCain to run against his own party; which appeals to independents and Reagan Democrats.

By talking about the perils of one party dominance, he implicitly criticizes the Republicans for their behavior from 2001 to 2007 when they pretty well dominated the Congress and White House (there was an 18 month period when the Senate was Democratic by one vote). John McCain gets to run away from Bush, tout his Maverick credentials, and dare the Democrats to say anything.

I am really glad it took him this long to figure it out.

No comments: